Uganda Tourism Board launches a domestic tourism campaign dubbed ‘Take On The Pearl’, as part of promoting local tourism, but also get the sector ready when international borders reopen.

On top of reduced fares for some services, the two-month campaign that starts next week will also see lucky tourists win prizes, aimed at attracting Ugandans tour their country.

The sector that earns the country about 1.4 billion dollars annually came to a complete shutdown in April when borders were closed and internal public and private transport banned.

The campaign is to try to salvage what is left of the tourism year.

Last month, the government announced a phased reopening of the sector as the tourist numbers are expected to remain low for some time, but also to ensure safety of tourists and wildlife from any possible infection.

The Permanent Secretary at the Ministry of Tourism, Wildlife and Antiquities, Doreen Katusiime proposed that Banks introduce travel and tourism products, where Ugandans can plan and save for travel, like most tourists do. Katusiime says therefore, the country must develop the local market wherever possible.

During the Virtual launch of the campaign, the Uganda Tourism Board CEO, Lilly Ajarova noted the opportunity presented by the COVID-19 pandemic; saying that because of the pandemic, destinations have been inclined to look inwards.

She hopes that the incentives put in place for the next two months, will help create a culture of holidaying among Ugandans.

Tourists have been urged to bear with the authorities when visiting tourist areas, because the standard operating procedures will be observed everywhere, to no only protect the tourists, but also the wildlife especially animals.  

UWA Executive Director, Sam Wanda says the standards have only been re-tailored to suit the environment and requirements of protected areas. 

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